PROSPECT GEN

Eight email marketing mistakes not to make in 2020

E-mail marketing is considered to be one of the most successful marketing strategies. In fact, e-mail marketing results in a higher ROI than other marketing tools such as blogging or social media. With the key to successful e-mail marketing being implementing it in the right and most appropriate way. Nothing can ruin your e-mail marketing campaign faster than common mistakes, which are fortunately easily preventable. Here are eight mistakes to avoid:

1) Using old or previously used e-mail lists.

The lower your bounce rate is, the more beneficial it is for your business. This indicates that your subscribers are checking and reading the e-mails sent, and aren’t returning them back to you. To decrease bounce rates and avoid violating the spam law, you have to ensure that your business e-mail list is always updated. This includes removing leads who have unsubscribed.

2) Neglecting segmentation

Sending the same e-mail to every business isn’t a good idea, even if it’s the same sector. E-mail segmentation can be used to target e-mail lists in a specific way. The fact that some prospects are interested in the same sector doesn’t mean that all have the same requirements or budget. Factors to take into consideration include geographic location, size of the company, and to distribute e-mail based on these factors.

3) Not optimizing your campaign for mobiles.

Your readers will be busy at times and will want to read e-mails they receive from your company. This means your e-mail campaigns have to be mobile-friendly. Avoid using long blocks of texts and irrelevant pictures that may not display correctly on a laptop or mobile. Otherwise, you will risk losing many subscribers.

4) Forgetting to add a call to action (CTA).

What do you want your e-mail recipient and subscribers to do when they open your e-mail? Is there something they should check on the website, for example? Do you want them to check out a new product or service? It is important to inform readers on what the purpose of your e-mails are.

5) Overloading subscribers with too many e-mails.

Flooding a subscriber’s inbox with unneeded e-mails is a definite way to lose subscribers. It also places you at risk of violating the CAN-SPAM act.

6) Delaying campaigns

There a thin line between bombarding clients with e-mails and sending too few. Businesses shouldn’t delay campaigns if they think that results in more subscribers. Two or three e-mails per week are usually more than enough. A long delay will lead to prospects either forgetting about you or moving to a competitor.

7) Not reviewing e-mail analytics.

It is impossible to develop your e-mail marketing strategy without monitoring your e-mail analytics. This includes your click-through rates, number of prospects who unsubscribed, open rates, etc. This will enable businesses to understand what is working well in their marketing strategy and what needs to be required.

Email marketing is becoming increasingly popular by the way, and businesses should make it a top priority. However, it is also important to remember not to make any of the mistakes in the article to ensure your campaign goes smoothly. You know that friend who tells the same story at every party, and everyone begins tuning out eventually. This is how your recipients feel when you repeat content.And the algorithms behind mail services will rank your message, and determine if it will reach your recipients inbox. Every e-mail a business sends to subscribers has to be well-written, original, and informative

8) Reusing the same content too often

You know that friend who tells the same story at every party, and everyone begins tuning out eventually. This is how your recipients feel when you repeat content.And the algorithms behind mail services will rank your message, and determine if it will reach your recipients inbox. Every e-mail a business sends to subscribers has to be well-written, original, and informative.

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